BRAND EXPANDS E-COMMERCE PLATFORM
Tommy Hilfiger has expanded tommy.com, the brand’s online flagship across the Middle East following its launch in Dubai a year ago. The tommy.com sites in the region are available in Arabic and English, and build on Tommy Hilfiger’s strategy to drive digitisation across the business and grow its online community by reaching the next generation of consumers.
Through the platform, consumers now have access to the widest selection of Tommy Hilfiger labels in the region. Also available are the collaborative collections, such as TommyXLewis co-created with six-time FIA Formula One World Drivers’ Champion, Lewis Hamilton.
Fashion Book of the Year
With high fashion comes high tension which is laid bare in a new book by Ex-Vogue editor André Leon Talley, once famed as a great friend and frequently photographed with Vogue Editor in Chief Anna Wintour. In The Chiffon Trenches: A Memoir he writes of their years together and lays into Ms Wintour claiming she unceremoniously dumped him for being “too old, too overweight and too uncool”. He claims their friendship left him with “huge emotional and psychological scars”.
The book doesn’t go on sale until September but there are bound to be other great anecdotes of his 30-plus years in the fashion industry.
Top Tier Transparency
H&M Group has been named number one out of 250 fashion brands in the latest Fashion Transparency Index, which ranks companies according to how much information they disclose about their suppliers, supply chain policies and practices, and social and environmental impact. The fashion industry has been known for having a complex and opaque supply chain.
Transparency has been a cornerstone of H&M Group’s sustainability work. Back in 2013, H&M Group was one of the first global fashion retailers to make its supplier list public. Since then, the group has been taking steps to make it more accessible for customers to know where their products are made.
The brand is also known for its use of ethically sourced materials and its Conscious Collection.
Acqua for Life Inaugurates Second Decade
Acqua for Life is Giorgio Armani’s initiative focusing on delivering universal access to drinking water in water-scarce regions. The initiative was launched
The initiative was launched in 2010, the same year the United Nations recognised the right to water and sanitation as a human right, and it has been a commitment for the brand ever since.
As of today, the initiative has invested more than BD3.7 million worldwide. As a result, 413 water supply systems have helped over 217,000 people in 15 countries across three continents.
Acqua for Life enters its second decade with eight active water projects: one each in Greater China, Madagascar, Nicaragua, Papua New Guinea, Tanzania and Zimbabwe and two in Nepal.
Photographer Viviane Sassen collaborated with Acqua for Life for the second time to mark the moment in Nepal.
Fashion Does Its Bit
Huge fashion brands across the planet are doing their bit in the fight against the coronavirus converting factories, which usually produce high-end handbags and couture gowns, into production lines for non-surgical facemasks and coveralls for health workers.
Louis Vuitton announced via Instagram that it was joining the global effort to make more supplies to protect healthcare workers. British company Burberry said it was using its global supply chain “to fast-track the delivery of 100,000 surgical masks to the UK National Health Service, for use by medical staff”. And, in Italy, Prada started the production of 80,000 medical overalls and 110,000 masks for healthcare workers in the Tuscany region at a factory kept open specifically for the task.
