Liberating Fashion

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We can sense a change of season coming in the Middle East with the blowing of a gentle breeze and earlier golden hour. With this change comes the need for refreshing our wardrobe for the cooler months. Inspired by the flowing breeze and golden hour, we felt the need to delve into Johanna Ortiz’s elegant collection.

Inspired by the Spanish word libertad, which translates to freedom, the minimalistic collection is sensible, sophisticated and powerful. Those wearing the exquisite pieces are sure to make a strong and elegant entrance.

As the collection stands for freedom, the global brand will be donating a percentage of all sales to the women and children of Ukraine. Johanna Ortiz has collaborated on this initiative with Ukranian model Cate Underwood – the face of the collection.

Eveningwear returns with Johanna Ortiz this season and harkens back to the femininity of the empowering Golden Era. Central Asian crafts are celebrated in this season’s prints along with signature Johanna Ortiz references of tropical palms and South American flora – specifically in the hand embroidered Suzani and Ikat threading.

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