The high-quality lifestyle baby brand Milk It Baby was founded in Hong Kong in 2020, by Bahrain-based fashion and lifestyle influencer Roshini Daswani, in partnership with her husband, brother and sister-in-law. What was the belief behind Milk It Baby? That playtime should be adventurous and educational, without compromising on parents’ personal style, luxury, environmental-consciousness and aesthetics.
Inspired by cultures from around the world, Milk It Baby’s travel- and culture-based designs are perfect to invoke a love of colour, art and adventure – benefitting children’s early-stage development.
The brand stands out among other baby-centric brands as its products are truly unique designed specifically for new millennial mamas allowing them to experience motherhood in line with its brand phrase “playtime just got trendy’.
All Milk It Baby’s products have grown popular as they are extremely versatile, useful and serve a functional necessity for babies and infants – from beautiful print illustrations on reversible play mats for safe play and early learning development, aesthetically-pleasing teethers for soothing relief, aesthetic silicone bib, spill-proof suction bowl, bamboo tableware for eco-friendly and sustainable cutlery that nurture strong values early. With incredibly aesthetic designs, Milk It Baby products make for great photo opportunities, encouraging all parents to enjoy and capture precious memories.
Milk It Baby believes the world through the eyes of an infant is a fantasy waiting to be explored and as a result its products emphasise real life and everyday visuals to promote strong recollection when they are out and about. In fact, when one of Milk It Baby’s founders delivered her first born during the pandemic and was unable to find educational and aesthetic baby products, the idea of a beautiful city tour play mat which would allow her child to go on an adventure from the comforts of her home was born. The play mats allow children to learn about landmarks, food and culture from cities like Hong Kong, London, Paris, New York, Los Angeles and more. A different and exciting design is currently in the works – it is something fans and customers have been eager to see for quite some time.
Milk It Baby prioritises safety first making it a prime choice for the well-being of parents. It prides itself in being exceptional in both design, function and 100 percent baby-safe. Constantly re-inventing products through fun and innovative ways ensures its products are not just beautiful but also low maintenance and stress-free. All its products are vigorously tested and are CE and EN71 compliant to meet local and international safety standards. Furthermore, Milk It Baby products are made from the highest quality, eco-friendly and sustainable materials.
On the occasion of International Women’s Day, Roshini Daswani shares her advice for first-time mothers: “Be kind to yourself! Motherhood can be overwhelming with a never ending list of things your baby needs. Remember the only thing your baby really needs is YOU. When you are happy, your baby feeds off of that energy. Your experience of motherhood stems from that emotional connection with your baby. Everything else will fall into place and you will find the routine and balance that works best for your child and you.”
With new products in development expanding on its existing categories and a couple of exciting new launches that will be very relevant and useful for new parents, make sure to keep a close watch on @milkitbabyofficial on Instagram and www.milkitbaby.shop.
Milk It Baby products are available to shop online with international shipping at www.milkitbaby.shop as well as in Bahrain at Baby Essentials in Seef Mall and online at Kewalrams.com (Instagram: @kewalrams.bh).
