Being a first-time mother can be challenging; for first-time mothers going through the experience during COVID-19, it was even more so. The renowned fashion, lifestyle and motherhood influencer Roshini Daswani Kewalram not only rose to the occasion, but also conceptualised the luxury baby lifestyle brand Milk It Baby. She tells Farah Baig her story.
Being an international influencer, Roshini Daswani Kewalram is no stranger to the vast majority of people. The visionary young woman has amassed over 59,000 social media followers spread all across the world over the years.
Roshini was born and raised in Hong Kong, one of the most fast-paced and inspiring cities in the world, and ended up doing her undergrad in London where she met her husband, Raj Kewalram. “Following our marriage, I moved to Bahrain where I started off as a model which quickly evolved into influencing,” she says, adding that she believes it is important for an influencer to be responsible about what they promote online.
Aside from sharing products that fit her ethos and personal style, her innovative content and fun transitions grew her following. After the birth of her daughter, her content resonated with a new demographic: young and first-time mothers.
“I was in Hong Kong with my mother and daughter at the time. Due to COVID restrictions, we ended up being apart from my husband for a year, and other mothers felt for us and would often connect with me,” she says.
While on the hunt for baby products, she struggled to find necessities which would match the aesthetic of her neutral-toned house. “We also weren’t travelling during the pandemic and I’d imagine what it might be like to take my daughter to cities like London where I’d met her father. I thought ‘How cool would it be to make a playmat where your child could have their first adventure from the comfort of their own home?’ and that’s where it all started,” she explains.
Roshini set out to find manufacturers, came up with designs and ultimately co-founded Milk It Baby with her brother, sister-in-law and husband. Milk It Baby has several unique and beautiful products but its reversible play mats inspired by cities (Hong Kong, London, Los Angeles, New York and Paris) are the most coveted. “Beautiful illustrations of landmarks, food, and people dressed the way they do allow your child to experience these cultures without having to travel. These can be reversed to a more neutral, rug-like design too,” she says.
“They’re the safest choice for babies and toddlers as they are made from sustainable and non-toxic material, and are free from PVC, BPA and latex,” she adds.
Milk It Baby’s teethers are equally unique with their fun designs of milkshakes, coconut water, lattes and more. “I got the idea for them when I was out getting coffee with my daughter and asked her to cheers. I’ve also designed sleeved bibs, and bibs with bowls on the bottom,” she says.
This is in addition to the suction bamboo tableware to avoid spills at meal time. The brand is clearly not only aesthetic, but caters to the needs and concerns of parents.
Milk It Baby ships worldwide and has been launched by Kewalram in the region. “We’ve had a great response from all over the world and are also very popular among people in Dubai, Saudi Arabia, Kuwait and more. Going through a list of things you need as a first-time mother can be overwhelming, but with a baby lifestyle brand like ours, you don’t need as much as you have essential, high-quality products for your child,” she says of the brand made by a mother for mothers.
The products are available at www.kewalrams.com, at Kewalram stores and at Baby Essentials in Seef Mall. The products will soon be also be made available at other physical stores across the region.
Be sure to follow @roshinidaswani on Instagram for updates.
