PASSION FOR VINTAGE
RIXO unveiled a See Now, Buy Now collection, a limited-edition range of exclusive styles available to buy on rixo.co.uk from the moment it debuted at London Fashion Week.
Going ‘Back to the Garden’, the collection is filled with ombre colour fades, hand-painted psychedelic butterflies, paisley prints and golden embellishment. Oversized sleeves, scallop edging and floatier Woodstock-inspired shapes are juxtaposed against more structured minis, feel-good flares and sharp lapels reminiscent of the swinging ‘60s. Two charities will get donations from each item sold and shoppers can choose which to support.
NOW ONLINE
Massimo Dutti has announced the launch of its first online store in the UAE – www.massimodutti.com and its mobile app, available on Google Play and Apple App Store. To offer the brand’s regional customers easy access to discover the Massimo Dutti World.
An English and Arabic interface is offered, to ensure everyone can browse through their favourite pieces with ease. The platforms will showcase the complete range of items for women and men, identical to the collections at its physical stores, in addition to the children’s collection.
And the digital platforms allow customers to interact with the products in an intuitive way, thanks to the different sections and categories.
CROWNING GLORY
World-renowned luxury Lebanese jeweller, Mouawad, has entered a partnership to create crowns for The Miss Universe Organization, which will see winners of its three prestigious pageants, Miss Universe, Miss USA and Miss Teen USA, honoured with Mouawad-crafted headpieces. The first official Miss Universe Diamond Crown by Mouawad will make its debut at the 68th annual Miss Universe competition, where the 2018 title holder, Catriona Gray, will crown her successor.
Mouawad is delighted to bring its savoir faire to these internationally renowned events and to craft exceptional, one-of-a-kind pieces befitting modern-day royalty.
FRAGRANT CHAINS
Perfume vial necklaces are Celine’s new cult accessory. The brand’s artistic, creative and image director, Hedi Slimane, has expanded on the accessories the Celine woman should have in her arsenal, particularly, the jewellery. The house’s spring/summer 2020 show saw handfuls of gold tasselled necklaces to throw on and stack, and a perfume vial strung around a singular chain, hanging off a naval-grazing neck charm. The miniature bottles hold the first fragrances to come out of the Celine Haute Parfumerie in 50 years. The bottle-shaped vials chime with the complex characterisation of Slimane’s Celine woman.
ECO CONSCIOUS
Diesel has joined forces with Coca-Cola to create a collaborative clothing line made with recycled materials. Called (Re)Collection, the range incorporates recycled PET, derived from plastic bottles and recycled cotton, into beautifully crafted garments, giving a fresh and modern sensibility to Diesel’s casualwear aesthetic. Paired with the recognition and popularity of Coca-Cola, the project aims to raise awareness on the value of recycling, showing consumers the many uses of discarded plastic. (Re)Collection features 12 key pieces designed to be seasonless.
The collaborative line can only be accessed through scanning any recycling logo worldwide to see a hidden section of Diesel’s website, where the collection can then be shopped.
