Matches Goes Sneakers Crazy
Iconic Brit fashion retailer, matchesfashion.com, has taken its cue from the Fashion Week runways and is putting sneakers and trainers front and centre as everyday wear rather than just for the gym. The brand has launched its SS19 Sneaker Studio featuring a collective of exclusive styles from 13 brands including Acne Studios, Chloe, Eytys, Fendi, Ganni, Jil Sander, Golden Goose Deluxe, Marques Almeida, Primury, Vetements, By Walid, Peterson Stoop and Alexander McQueen. Head of Womenswear, Cassie Smart explains: ‘‘Trainers have become a key wardrobe item and this launch represents an opportunity for us to focus on this idea of curation around one product category. We worked closely with the brands to select and develop global exclusives, using different colour ways and silhouettes, that we felt represented the diverse style of our matchesfashion.com women. The edit represents the transformation of the trainer, beyond leisure, to a fashion staple.’’
Fashion Goes Environment-Friendly
Heavy hitters in the fashion industry have signed up to the newly launched UN Climate Change Fashion Industry Charter for Climate Action which aims to see the industry achieve net zero emissions by 2050.
Among the 43 signatories are big names such as Burberry, Gap, H&M and Puma as well as retailers and supply-chain organisations including China National Textile and Apparel Council and Maersk.
Signatories commit to implementing or supporting 16 principles and targets that will be developed collectively through working groups convened by the UN Climate Change. An initial target is to reduce aggregate greenhouse gas emissions by 30 per cent by 2030.
Designer Stella McCartney helped launch the new charter at COP24 and is one of the founding signatories. She said: “Collectively we have a voice and the capacity to make a difference.”
Affordable Marc Jacobs is Coming
Design house Marc Jacobs has announced the launch an affordable new line for pre-fall 2019. Very little detail has so far been released as to what we can expect but fashion industry bible Women’s Wear Daily published a campaign image showing models in oversized striped sweatshirts styled with colourful wide-leg trousers. Both are wearing charm necklaces and sunglasses.
The new line, titled The Marc Jacobs, will bring solace to those still mourning the demise of his previous, reasonably priced fusion label Marc by Marc Jacobs, which was discontinued in 2015 amid rumours of strife and job losses at the brand.
H&M’s Latest Cult Collabo
H&M has done it again. This time it’s a collaboration with fellow Swedish fashion brand Eytys. The Stockholme-based, fashion insider brand is known for its streamlined yet chunky-soled shoes, unisex approach and perfectly designed wardrobe staples. The Eytys x H&M line will feature unisex shoes, clothing and accessories for adults and a selection for kids, designed in collaboration with the H&M in-house team. The collection will be available in selected stores worldwide from January 24.
The line includes sneakers, shoes and boots in leather, suede and cotton canvas along with jackets, tops, trousers and jeans in materials such as cotton twill, faux patent leather, nylon and raw denim. All the shoes have the distinctive Eytys sole, while the clothes have boxy silhouettes and don’t distinguish between garments for women or men.
Dubai Design Takes on the Universe
UAE-based design house Michael Cinco made an appearance at the recent Miss Universe pageant worn by Canadian-Polish model, competitor Marta Magdalena Stepien. The beauty had made a surprise appearance earlier to close the designer’s show at Arab Fashion Week and the two had teased the floor sweeping, crystal embellished gown with appearances on Instagram prior to the competition. Filipino, Michael Cinco, established his eponymous line in Dubai in 2003 and boasts big-name clientele such as Rihanna, Lady Gaga and Beyonce.
