Bahrainis have long been known for their creative flair which has cemented their position in various artistic fields including music, art, literature and even fashion. This month, Brand Designer and Owner of La Noor by Noor Atelier, Noor AlMaskati, tells Farah Baig about her creative process and the brand.
The myriad colours, lush fabrics and elegant cuts of La Noor’s stunning collection have been drawing fashion enthusiasts to the brand’s popup shop at Bahrain City Centre. Being the creative force behind the brand, Ms. AlMaskati’s vision was to create a line that is glamorous, artistic, bold, adventurous, detailed and luxurious.
As a child, Ms. AlMaskati showed an interest in creativity and fashion. “I was always creating and designing different things, including clothes for my Barbies!” she reminisces. “The process from the idea to making tech packs to choosing the right fabric to having a final product in your hands is the best thing ever.”
Over the years, she has developed her style and now finds inspiration through art, culture, architecture, fashion magazines, runway shows, and fashion history when designing her collection. “Good construction, appropriate material, fabric choices and a good fit are essential. A good fashion designer must predict what colours, styles and shapes will be popular in the future, but a great fashion design is indeed expected to be elegant and attractive regardless of the era,” she says.
“Fashion industry trends revolve in cycles and looks from the past inspire many of today’s hottest trends. There are many iconic designers in the world of fashion and haute couture like Coco Chanel, Yves Saint Laurent, Ralph Lauren, Elie Saab, Zuhair Murad,” she elaborates.
Ms. AlMaskati aims to uplift and empower women by guiding them through fashion. “La Noor is a cutting-edge fashion brand that epitomises the embodiment of female power and strength, while embracing the essence of femininity. We meticulously work on crafting the perfect cuts and selecting the finest fabrics, ensuring our clients feel empowered, elegant and undeniably feminine,” she says.
La Noor’s current collection consists of versatile pieces that you can wear in different ways for every occasion aside from classic, essential items for every wardrobe that never go out of style. “Through our innovative designs, La Noor promises to release the inner strength within every woman, empowering them to conquer the world while exuding confidence and grace.
The collection is currently available at the boutique and will soon be launched on its online shop too. “I have started expanding regionally by participating in exhibitions. However, it is our dream to see La Noor become a cherished presence in every major boutique, allowing ladies from various corners of the world to experience the transformative power of our designs,” she says.
“I am fully aware that the road to global success can be challenging but with the right strategy and approach it’s possible to grow into an international business. Through our dedication to excellence, attention to detail, and commitment to empowering women, we aspire to make La Noor a symbol of sophistication and elegance globally,” she concludes.
