Millie Does Make-up
There’s another celebrity line heading our way, this time from teen sensation Millie Bobby Brown who is launching a 15-product range. Products, which are all vegan and PETA-certified, include items such as the Zero Chill Face Mask, Swimming Under the Eye Gel Pads, Like a Light Skin Tint, and Cheek Me Later Cream Blush. Named Florence by Mills, the range, not surprisingly, targets Gen Z shoppers with prices set at an affordable BD4-BD15 and the items will be available both online and at Boots.
Model in Top Spot
Beverly Hills brand Miko Beauty has announced actress and beauty expert Amanda Van Annan as its Senior Vice President.
The MBA graduate, philanthropist and niece of former UN Secretary-General Koffi Annan, says she is excited and looking forward to taking the company into a new direction with new one-of-a-kind products.
She plans on introducing African Beauty or “A-Beauty” as she calls it – a promotion along the lines of Korean Beauty – which will feature new products that are natural, green, and made from African herb formulas that have been passed down through generations.
The company currently sells four unique products, two of which are ingestible: a collagen drink and a one-shot vitamin supplement, as well as two types of face masks for the skin. Amanda says she is hoping to expand both the range and the coverage.
Improving With Age
If you’re well past the millennial stage and feeling a bit left out on the beauty front, rejoice. New brand, Better Not Younger, which launched in March, is all about you and has just signed an exclusive distribution deal with Sephora.
Having started as a direct-to-consumer brand, Better Not Younger, which offers hair care for the 45-plus woman, will be available through the global retailer from next year.
Sonsoles Gonzalez, founder and CEO, told AdAge: “We feel this woman is misrepresented. The industry has been focused so much on millennials or on talking to women as they age as if they have a problem that needs to be resolved — Better Not Younger is celebrating a woman who is aging that is actually feeling great about herself, not trying to be younger.”
Get The Chopra Look
Actress, singer, film producer and former Miss World 2000, Priyanka Chopra, who has frequently spoken about using traditional Indian beauty products made from natural ingredients such as yoghurt and honey, is set to launch her own organic beauty brand next year.
Though there has not been an official announcement, as yet, a source told Indian newspaper the Mid-Day that the idea came out of her participation in DIY beauty videos for various leading websites in which she focused on the homemade skincare techniques used in India. Well, if it makes us look like Priyanka…
Not A Celeb Brand…Sort Of
OK, so she’s known for the TV show What Not to Wear but Carmindy is actually a bona fide makeup artist, so it’s no great surprise that she’s launched her own brand, Carmindy Beauty.
Given that she has famously said “Anyone can find time in the morning to do their makeup,” it’s also no surprise that the line includes the Five-Minute Face Five-Piece Collection alongside the Carmindizing Skin System Four-Piece Collection. The face option includes lipstick, blusher, primer and highlighter and there’s also an eye enhancer kit containing eye shadow, mascara and liner. It’s available on QVC, the first in-house kit to launch on the channel.
