GET TROLLED
Korean beauty brand, The Crème Shop, unveiled The Crème Shop x Trolls World Tour Collection just a few days after the premiere of the Trolls World Tour movie. There are nine new products, including seven skin-care products, as well as a beauty sponge and headband. Each piece comes with a cute photo of one of the Trolls from the movie. The Shea Butter Hand Cream comes in two different scents, one floral and the other fruity. Masks include Renew and Glow, Hydrate and Soothe and lastly, Brighten and Restore. The Plush Spa headband is perfect for keeping your hair out of your face while masking and the Classic Blending Sponge is a pink, teardrop-shaped makeup applicator designed with slightly darker musical note patterns.
ECO-FRIENDLY BEAUTY
L’Occitane is considering eliminating the use of the refill pack and replacing it with a fountain solution. Since June 2019, the brand has been experimenting the concept with three in-store refillable shower gels at points of sale in Provence, Germany and Spain. The experiment involves successful brand references: Verveine Classique, Verveine Karité and Verveine Agrumes – popular products for which customers return for more. Reflecting the spirit of the brand, bottles are aluminium standard packs that come in 250- and 500-ml formats, with a one-time purchase price. The consumer can then choose the preferred bulk shower gel at one of the fountain taps. A pump is also offered free, with the mention ‘non-recyclable element.’
RECYCLABLE TOOTHPASTE TUBE
Global cosmetic packaging wholesaler, Albéa, has created an innovative toothpaste tube made with HDPE (High-Density Polyethylene) for Colgate-Palmolive. Thanks to the use of this material, this tube is recognised as recyclable. Under development for more than five years, it has been launched in the UK under the Colgate Smile for Good brand. According to a recent Colgate-Palmolive survey, almost two thirds of people in the UK are not aware that toothpaste tubes made with conventional methods cannot be recyled. The company says toothpaste alone accounts for an estimated 20 billion tubes annually around the world. To limit the impact of the most widely used forms of plastic packaging that up until now could not be recycled, Colgate has decided to share the technology with competitors.
ALUMINIUM DEEMED SAFE
The Scientific Committee on Consumer Safety (SCCS) which responsible for providing the EU Commission with opinions on health and safety risks of non-food consumer products, has adopted its final opinion on the safety of aluminium in cosmetics. The Committee, which gathers 17 independent experts in chemistry and toxicology, considers aluminium safe for use in antiperspirants, toothpaste and lipsticks in the concentrations where these products are usually formulated and marketed. According to the committee, recent studies show that aluminium is hardly absorbed by the skin, including freshly shaved skin, and is not stored in the skin.
BLEAK BEAUTY PROJECTIONS
Management consulting firm, Kline, has projected that the US beauty market could decline by 2.5 per cent due to the pandemic, the steepest drop since World War II. Kline’s forecasting analysis clusters beauty categories into four groups: Rescue, such as hand sanitisers and liquid hand soaps, that will experience spiked levels; Everyday basics, like shampoos and deodorants, which consumers are expected to more or less use as normal; Soothing solutions, such as facial skin care and nail polishes, which are expected to decline near term but may benefit from consumers turning to them as a treat and/or to maintain or establish a part of their routine they can still control; and lastly, the can-wait categories, including fragrances and colour cosmetics, which are expected to decline sharply during social distancing for the health crisis and will continue to suffer during the economic fallout in the years to come.
