SAFE TESTING
Beauty stores are seeing safe in-store trial solutions for the post-Covid era. Manufacturers have developed alternatives to the standard lipstick, foundation and perfume test solutions involving the successive use of retail-size products. Livcer has introduced the Livstick; available as a single-use blister pack made of recycled materials, consisting of a wooden stick, for lipstick trials. Arcade Beauty’s Kiss-A-Peel is a small cardboard card with a mouth-shaped dose of lipstick which you kiss after folding it. Orlandi’s TouchUps is a biodegradable applicator consisting of a cellulose capsule which looks like a mini lipstick and is directly applied with the usual stick gesture.
SISTER ACT
Back in February, Kendall Jenner announced that she was finally working on a Kylie Cosmetics collaboration with her sister, Kylie. The packaging for ‘Kendall by Kylie Cosmetics’ features a split image of Kylie and Kendall’s faces, looking uber glam (as always). Judging by their make-up for the campaign, it is speculated to heavily deliver on the ’90s supermodel aesthetic. Think soft, matte brown eyeshadows, smudged-out liner and pouty, brown-toned lipsticks. The selection is thought to include some lipsticks and compacts in a baby pink / orange / gold packaging. Later this year, Kylie is also planning to release a collection with her make-up artist, Ariel Tejada, otherwise known as @MakeupByAriel.
A SUSTAINABLE STEP
Unilever has committed to have no carbon emissions from its own operations, and to halve the greenhouse gas (GHG) footprint of its products across the value chain, by 2030. In response to the scale and urgency of the climate crisis, the group is now additionally committing to net zero emissions from all products by 2039 – from the sourcing of the materials, up to the point of sale in the store.
To achieve this goal, Unilever said it will prioritise building partnerships with suppliers who have set and committed to their own science-based targets. To further fight deforestation and achieve a deforestation-free supply chain by 2023, the company will have visibility on exact sourcing locations, and increase traceability and transparency with digital technologies such as satellite monitoring, geolocation tracking and blockchain.
A UNIQUE COLLABO’
Morphe has teamed up with Coca-Cola for a limited-edition make-up collection that highlights the colours of the renowned soda brand. This unique collaboration brings pop culture to the world of beauty, featuring a selection of make-up essentials for lips, eyes and cheeks with packaging that is directly inspired by the famous soda brand’s bottles. Beauty junkies get a choice of three glittering face and body highlighters in clear gold, neutral champagne and iridescent bronze shades. The eyeshadow palette has 18 shades, suitable for daytime and evening looks, including matte and iridescent nudes, browns, red and gold tones and icy blues. A set of four liquid lipsticks (Coke-can red, glitter packed caramel, all-gold shimmer and nude pink) and a set of seven brushes complete the collection.
A NEW TAKEOVER
L’Oréal has signed an agreement to acquire US-based natural skincare brand Thayers Natural Remedies, which has a strong skincare heritage and offers a portfolio of high-quality products including toners and astringents. Founded in 1847 by Doctor Henry Thayer, the brand is best known for its iconic Witch Hazel Aloe Vera Formula Facial Toner, a bestselling product popular among a diverse group of consumers. The brand has expanded its distribution from natural grocery stores to a multichannel strategy which includes mass and beauty retailers, drugstores and e-commerce. Thayers Natural Remedies recorded sales of USD44 million in 2019. The closing is subject to the standard regulatory approvals and other customary conditions.
