Fresh Faced
Faces, the homegrown beauty concept from the Middle East, is steadily growing to become an undeniable beauty destination. This year, the brand re-introduces itself with a fresh new look, for a fresh new experience. It’s a transformation driven by what the customer is looking for.
Faces strives to bring all beauty lovers a 360-beauty experience – from a rebranded look to a new online experience, and an assortment of the latest labels all geared to keep the brand close to its customers.
Set for Saudi Foray
Leading Brazilian fragrance brand, O Boticário, is set to foray into the Gulf region’s largest beauty market, Saudi Arabia. The country will be O Boticario’s second market in the Gulf region after the UAE. O Boticário operates two stores in the UAE along with trade marketing channels including Boots.
The brand is the largest fragrance player in Brazil and has more than 4,000 stores across the globe.
It is also the largest cosmetic franchise in the world with a six per cent market share in Latin America and an estimated USD4 billion in revenue, according to Euromonitor International.
Makeover for an Icon
For those who always loved the illuminating powers of the iconic Touche Eclat Radiant Touch, but wanted more coverage, Yves Saint Laurent introduces Touche Eclat High Cover, the perfect natural-looking high-cover concealer. The formula that comes in 16 shades lends natural radiance, with soft focus fillers and light-generating pigments that reflect the light in one unique direction. It has a high coverage and longwear result. It’s anti-fatigue complex has Vitamin E (for antioxidant action), caffeine (to boost microcirculation) and Moroccan calendula extract, also called Gold Bloom, from the YSL Beauté Ourika garden (for a soothing action).
The familiar gold pen has a distinctive black band down the side to differentiate it from the original.
Clean Beauty
Saliah, Najiyyah, and Kareemah Mustafa are the co-founders behind Sabreen Cosmetics, a beauty brand committed to providing non-toxic makeup for black women. Inspired by the death of their aunt due to breast cancer, the women wanted to honour her legacy by creating something that honoured her love of cosmetics and beauty.
However, during their research process, they learned about the hazardous ingredients found in products marketed to black women. On a mission to transform their frustration into positive change, they launched Sabreen Cosmetics – a line of non-toxic, vegan, and cruelty-free liquid lipstick enhancers. To further their cause, they also built an online community called Sabreen Queens and launched a social movement, The Queens That Reign Supreme, to highlight the achievements of black women in various industries.
Beckham’s Beauty
Victoria Beckham has announced the launch of Victoria Beckham Beauty, which will debut later this year. The diva has often hinted that she’d like to do more in the beauty space — and now she is. “I want to take care of women inside and out, providing them with the must-have items in make-up, skin care, fragrance and wellness that I feel I need in my own life,” said Victoria in a statement announcing the news. A direct-to-consumer, digital-native brand, the products will be sold exclusively through victoriabeckham.com. She has already set a social-first precedent for the brand, announcing the news of the launch via a mirror-selfie video on Instagram.
