Fernanda Langhammer chatted to Liz O’Reilly to share details of her latest ventures in the world of fashion.
Hers is a name you will be familiar with from WTM over the years; first she was a fashion consultant, then editor. But prior to joining your favourite Bahrain-based mag, Fernanda Langhammer already had a long history in the industry in her native Brazil – from running a trio of fashion magazines to organising shows and even creating her own designs.
So, what’s our favourite fashionista up to these days? Well, the answer turns out to be quite a lot. After parting ways amicably with WTM, she turned her thoughts to her first love – styling.
First came Facebook and Instagram pages for The Godet (named for the piece of cloth sewn into a skirt or dress which makes it flare). Here she showcases her own personal style with photoshoots and videos, also giving followers the chance to ask questions. You’ll be seeing WTM sharing her posts in the future and her website thegodet.com has more info.
She will also be offering her own take on personal styling once restrictions are lifted. “Style is not about your size or age; it’s about how you feel about yourself and how you put your clothes together. I love helping women create new looks. Honestly, how many of us have things in our wardrobes that we never wear because we liked the look of them in the shop, but they just seem different at home? Often, the problem is the way we are looking at the clothes, so my aim is to offer ladies a new pair of eyes and help them create looks that make them feel both stylish and comfortable, whether that’s for work or leisure.”
And that leads us on to the topic of shopping. Fernanda explains: “I got to thinking about how women shop. Lots of us hate the idea of trawling the malls so how about a Styling Box? A bit like a book club, where you sign up for a given amount and each month you receive a box of items, tailored to your tastes. It could be anything from a small amount, where ladies will receive accessories with ideas on how to style them, to whole outfits. I know I would certainly go for something like that, as would a lot of the women I speak to. You know you’ve got a guaranteed surprise coming every month. Chalk it up as self-care if you like. So, that’s definitely in the pipeline.
“I’m also working on a different concept, unifying my vegan cooking and fashion but that’s a work in progress at the moment.”
And, as to dressing during isolation, Fernanda concludes: “This is the best moment to experiment with your wardrobe and test different ways of dressing the same piece. You have the time and testing ideas, mixing pieces you would not normally wear together is a way of optimising your wardrobe.”
https://web.facebook.com/thegodet/
https://www.instagram.com/thegodet/
