Throughout October 2025, Porsche Centre Bahrain (Behbehani Brothers W.L.L.) joins forces with UFC Gym Bahrain in a high-impact awareness campaign to support Breast Cancer Awareness Month.
This collaboration merges the worlds of luxury automotive branding and elite fitness culture to spark conversations, engage communities and inspire action.
Core Elements of the Collaboration
Fitness & Boxing Sessions – Throughout October, UFC Gym Bahrain will host a series of fitness, boxing and Muay Thai sessions open to the public. These are curated experiences designed to be inclusive, from casual participants to more serious fitness enthusiasts. All proceeds from these sessions will be donated to breast cancer awareness initiatives in Bahrain.
United in Pink – October 9, Porsche and UFC Gym proudly participated in the United in Pink event, organised by Woman This Month with the support of the Capital Governorate. The initiative brought together government representatives, NGOs, community members and corporate partners to honour survivors, promote early detection and spread the message of hope.
Porsche Centre Bahrain showcased a striking pink-wrapped Porsche Macan BEV and Pink boxing gloves symbolising courage, awareness and the power of unity. The participation highlighted Porsche’s ongoing commitment to meaningful community engagement beyond the showroom, championing wellness and women’s health in Bahrain.
Knockout Cancer Event – The centerpiece of the campaign is the flagship event on October 15, starting at 5:30pm at UFC Harbour Row. It will bring together fitness community members, Porsche clients, media and supporters for a joint physical challenge. Participation includes a fitness workout, Muay Thai elements and community engagement – all under a unifying cause. During the main event, every participant can choose to book a fitness block and all proceeds will be going to the Bahrain Cancer Society.
Visual & Symbolic Branding
To amplify awareness, Porsche has unveiled a fully wrapped pink Porsche Macan BEV that will be placed prominently outside UFC Gym for the duration of the campaign. This eye-catching display underscores the campaign’s message: early detection, vigilance and community support. The pink vehicle not only serves as a brand touchpoint but as a symbolic reminder of the cause.
