Max Prints

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From ghostly Japanese-style prints at Chloe to graphic cartoon separates at Lanvin, exaggerated prints are really having a moment. And this is a trend that everyone can adopt whether as a whole outfit or just a signature piece, such as the gorgeous Longchamp bag which, coupled with an otherwise plain look, really does the talking.

If you’re going all-out, there really are no rules. Bit, if you want to tone it down, take a tip from Kate Spade New York and pick one shade from your vibrant separates to use as a block colour counterbalance. These maximalist materials can also benefit from neutral accessories, if you don’t want to overdo it.

On the other hand, contrast is always good and we particularly love this Temperley London look pairing a demure but interesting dress with fierce footwear.

Top Tip
This summer’s prints are far from drab, so, if you’re going for a dark base, such as the opposite dress from Givency, make sure your print is loud and add a quirky shape for good measure. A simple, regular floral will not cut this trend.