The Human(ish) Touch
At a time when retail is moving increasingly online, Indian sisters Jyotsna and Santhoshi Reddy aim to restore the human touch with the launch of Twenty Beauty, sold via makeup vending machines.
The company wants to push buyers towards making physical beauty purchases and plans to install the machines at locations such as airports, metro stations and shopping malls.
Jyotsna’s dream was to ‘curate skin-perfect makeup’, which would make any young woman feel good in her own skin. She is a certified chemist who went the extra mile to assure the right formulation of pigments and active ingredients, spending four years crossing the globe to procure enriching beauty ingredients.
Her sister and co-founder, Santhoshi, is an avid makeup collector who boasts a 2,150sq/ft vanity room full of products!
Mix Your Own Mask
Launched at the beginning of May, new beauty brand Face-Kit has been several years in the making with founder and CEO Elizabeth Schmidt having spent seven years as a brand consultant and two developing the new concept – a plant-based mask that you mix yourself.
On her Instagram @newyorkbitty, she posted: “I created @facekit with the intention of creating a mindful skincare ritual. In times like these, a little extra self-care goes a long way! The Renew Mask is packed with superfoods [including spirulina, chlorella, parsley leaf, zinc, Butterfly Pea petal and Costa Rican blue clay] and comes with a 10-minute guided meditation. Check out the site, and DM me with questions! I’ll be offering free shipping on all orders
www.face-kit.com”
Actress Launching CBD Line
A-lister Kristen Bell has announced a partnership with Lord Jones, an industry leader in hemp-derived CBD products. And it’s not a name-only collaboration. Kristen is fully involved in the collection called Happy Dance, which she says was born organically thanks to her own love of the brand.
The lineup, which is expected to be budget-friendly, hasn’t been announced yet but a statement said: “Happy Dance will officially launch its clean, simple, hemp-derived CBD skincare and personal care products later this year.”
One To Watch
We’re all familiar with the regular acids found in skincare products, such as hyaluronic and azelaic, but there’s a new kid on the block in the form of tranexamic acid which is being talked up by dermatologists and facialists for its ability to fade dark spots, minimise pigmentation left behind by acne scars, and help with skin discolouration as a result of melasma.
Traditionally used in surgery to stop bleeding, it’s only recently that studies have shown its skincare benefits. It can be used by dermatologists either by injecting into the skin or through oral tablets, but you will also spot it in products such as serums and moisturisers, which aim to brighten the skin.
Biodegradable Beauty
Say hello to a new vegan beauty brand whose products are delivered in biodegradable seaweed capsules.
Website www.plantbasednews.org reports that Bolt Beauty has launched with four travel-friendly products: a cleanser, moisturiser, retinol serum and blemish-fighting moisturising serum.
They all come in single doses packed in the seaweed capsules, which, after use, can be dissolved in water or thrown in a compost bin.
All excessive outer packaging has been eliminated and any packaging which is needed, such as for postage, is made with FSC-certified and fully recyclable paper and tissue.
