From Munich to the Middle East, AITO is redefining luxury NEVs with cutting-edge powertrain technology, intelligent energy management and a ‘glocal’ expansion strategy that sets new standards for performance and refinement, writes Amna Syed.
At IAA MOBILITY 2025 in Munich, SERES Group made a bold statement about the future of luxury electric vehicles. Its premium brand AITO is not just evolving – it’s going global! With advanced powertrain technology and international-spec models on display, the Munich event provided the perfect stage for AITO to reveal its ambitious expansion strategy. Having driven the vehicles in Chongqing, China earlier this year, I was eager to see how they’ve progressed and how the brand plans to conquer new markets.
Power Meets Precision: The SERES Super Range-Extender
The technological spotlight shone on the next-generation SERES Super Range-Extender System, designed to tackle EV adoption challenges like range anxiety. Its standout features include:
Ultra-Efficiency: Thermal efficiency peaks at a segment-leading 44.8%, with electric generation efficiency of 3.65 kWh/L—cutting overall fuel consumption by 15%.
Intelligent Control: RoboREX Intelligent Control Technology and Saiyi (C2E) Architecture elevate energy management from passive to actively smart.
Acoustic Engineering: Cabin noise is reduced by up to 90 percent, delivering a serenity rivalled only by pure BEVs.
This system is both cutting-edge and proven. With over 750,000 Range-Extended Electric Vehicles sold in China and the AITO 9 dominating its luxury class, SERES is setting the benchmark for performance and refinement.
Going Global: AITO’s Middle East Mission
Munich also marked the debut of the Middle East variants of the AITO 9, AITO 7 and AITO 5. The brand’s ‘glocal’ approach blends world-class technology with deep regional insight, believes Leon He, President of SERES Auto.
Regional Customisation: Smart cockpits now support trilingual interaction – Chinese, English and Arabic.
Hardware Ready for Extremes: Every component has been stress-tested in desert conditions, meeting UAE climate demands. The models are fully certified for the region and ready for launch.
Local Support: A UAE subsidiary and central regional warehouse will ensure rapid logistics and seamless after-sales service.
By merging ground-breaking powertrain innovation with a meticulous, region-specific rollout, SERES is positioning AITO as a global contender in the luxury NEV market. From Munich to the Middle East, the brand is proving that luxury EVs can be efficient, intelligent and truly international.
