Perennial Print

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Houndstooth, dogtooth or even pied-de-poule are the common names for this two-tone broken check pattern. It’s impossible not to associate this graphic design with wool materials and classic Scottish style (mainly in men’s wardrobes). The abstract four-pointed motif is usually featured in black and white, but designers do innovate with different hues, enlarged impressions and applications in diverse textiles.

Despite having been used so many times in so many different ways, there’s always a breeze of fresh air to established concepts as designers take us to our comfort zone, something known that brings memories, and then change the aspect to make it desirable again.

In Karl Lagerfeld’s last collection for Chanel (he passed away in February this year) the pattern was the central engine, adorning long coats, next to simple checks in a colour palette of black, brown, white and different tones of grey. An expected choice for a traditional house like the French label. When spotted in Zendaya’s partnership with Tommy Hilfiger for a special collection, it becomes crystal clear that houndstooth won’t be confined to the high-end of the street. It will also reign in our everyday wardrobes and in the racks of our favourite street-style stores.