Nadezhda Vasichkina, the new Director of Sales at the Diplomat Radisson Blu Hotel, Residence & Spa, brings a dynamic approach to the role, drawing on extensive global experience in hospitality.
With nearly two decades in the hospitality industry, Ms. Vasichkina’s career has taken her from Moscow to Bangkok, Amsterdam, Istanbul, the UAE and Qatar before leading her to Bahrain. “This incredible career path has allowed me to grow both personally and professionally, travel to numerous countries and collaborate with inspiring colleagues who have become lifelong friends,” she says.
Since arriving at the property, Ms. Vasichkina has been struck by the warmth and professionalism of the team. “This is one of the best teams I have ever worked with. From the moment I arrived in Bahrain, they amazed me with their genuine hospitality and attention to detail. “When my family arrived late at night, we found a well-stocked fridge, including traditional Russian porridge for my daughter, as well as a detailed onboarding plan.”
As Director of Sales, Ms. Vasichkina’s primary focus is strengthening the hotel’s reputation as a leading choice for government entities, embassies and international business events. She also sees great potential in expanding the hotel’s reach in the Meetings, Incentives, Conferences and Exhibitions (MICE) sector, capitalising on Bahrain’s increasing prominence as a business and leisure destination.
Ms. Vasichkina is particularly excited about positioning the hotel to attract new international markets. “Bahrain has seen a rise in visitors from Europe, China, Russia and CIS countries,” she explains. We are introducing a new guest service – complimentary transfers to beaches and exclusive discounted access – ensuring our guests experience the best of what Bahrain has to offer.”
A strong advocate for diversification, Ms. Vasichkina believes the hospitality sector must be proactive in managing risks. “Success in this dynamic environment demands diversification, continuous industry monitoring and swift decision-making.”
The hospitality industry has faced numerous challenges in recent years, from global crises to changing workforce expectations. Ms. Vasichkina believes addressing these issues requires both adaptability and a commitment to talent development. “One of the biggest challenges today is the shortage of young talent entering hospitality. To inspire the next generation, we must create opportunities that align with their evolving expectations.” She has worked closely with hospitality students in previous roles and continues to mentor young professionals.
Looking to the future, Ms. Vasichkina is eager to integrate emerging hospitality trends into the hotel’s strategy. “Bleisure travel – where business travellers extend their trips for leisure – is a key opportunity. We are also closely monitoring the rise of e-sports tourism, an industry that is growing rapidly.”
Her enthusiasm for hospitality remains undiminished. “What I love most about this industry is the people. Every day, I meet and work with individuals from all over the world, each with different backgrounds, professions and personalities. It is truly inspiring.
“That is why I fell in love with this industry from day one – and I know I always will love it. People often ask me: ‘Where would you work if not in hospitality?’ My answer is simple: nowhere but hospitality.”
