As the Managing Director of Joz Group, Bahrain’s beloved beauty and wellness brand, Nawal Joz embraces a leadership style that honours her family’s legacy while infusing fresh ideas to appeal to today’s modern clientele. She tells Woman This Month how she elevated Joz Group by blending traditional values with a dynamic approach to its management and brand marketing, ensuring the group stays relevant in Bahrain’s competitive beauty industry.
Ms. Joz’s journey to leadership was built from the ground up. She began working in various roles within Joz Group, gaining first-hand experience in its operations and forging strong connections with clients and partners. Her rise to Managing Director was born from a commitment to preserving the brand’s legacy while strategically steering it into new realms.
“It has been a challenging but rewarding journey,” she says, “and being the third generation in the company, I am proud to continue the legacy of our historic family brand. For me, the key is resilience and innovation to honour the company’s roots while propelling it toward future success.”
In her management role, Ms. Joz focuses on understanding consumer behaviour and staying ahead of industry trends. She believes a successful marketer in the beauty industry must have a mix of creativity and data-driven strategies to adapt to an ever-evolving market. “It’s about focusing on your core strengths while innovating with fresh ideas,” she explains. “By listening to our clients’ needs, the Joz Group can maintain our core values while offering contemporary services and products that appeal to a diverse audience.”
Drawing on lessons from her father, Ms. Joz values collaboration, resilience and mentorship. She believes these qualities have not only shaped her as a leader but have also instilled a culture of continuous growth and development. “Working in Joz Group has taught me the value of humility, perseverance and teamwork,” she says. “Collaboration is a way to incorporate diverse perspectives that drive effective problem-solving and innovation”.
Despite her busy schedule, Ms. Joz prioritises self-care, knowing that her wellness is essential to sustain her energy and productivity. She maintains a weekly spa routine and practices mindful activities like meditation and Pilates. “Taking time to relax and rejuvenate is crucial,” she says, “not just for physical well-being but also for mental clarity and emotional balance.”
As a female leader in a diverse business, Ms. Joz serves as an inspiring example to other women aiming to succeed in similar roles. Her advice? “Trust your instincts, continuously educate yourself, stay resilient. Believe in your vision; it can inspire others.”
