Asian Paints Berger, part of the global Asian Paints Group – the world’s seventh-largest paint manufacturing company – has been a cornerstone of the Bahraini paint industry for more than three decades. Established in 1981, the company’s presence in Bahrain is notable for its consistent commitment to quality, innovation and a deep understanding of the local market.
With an extensive network of 55 authorised dealers, Asian Paints Berger takes immense pride in the artful craft of paint, skilfully mastered by local hands, to offer a diverse range of products tailored to Bahrain’s challenging climate and specific consumer preferences. The company’s range of products make it an ideal choice for newlyweds, homeowners and others when designing or transforming their space.
A Strong Market Presence
Asian Paints Berger has built a robust presence in Bahrain, where it has maintained a strong market reputation since its inception. Consumers have developed a deep connection with the brand, particularly due to its durability and exceptional product quality. The company’s long-standing history in Bahrain has allowed it to become a market leader, delivering superior products across the residential and commercial sectors.
Among the standout products in its extensive range, the Royale line is particularly noteworthy. Products like Royale Smart Clean are praised for their washability and ease of maintenance, qualities that are particularly appreciated by homeowners in Bahrain. This focus on creating high-quality, solution-driven products has cemented Asian Paints Berger’s position as a leader in the Bahraini paint industry.
Why choose Asian Paints Berger?
Asian Paints Berger’s commitment to innovation and customer-centric solutions sets it apart from competitors in the region. The company has consistently introduced technologically advanced products designed to withstand the harsh climate of the GCC. Its wide range of offerings, including both paint and waterproofing solutions, caters to residential, institutional and commercial clients, making it a one-stop-shop for coating needs.
A key factor contributing to the brand’s success in the Kingdom is its ability to cater to regional tastes and preferences. It has taken special care to ensure its product range reflects the unique architectural nuances and climate challenges of the region. This adaptability has made it a preferred choice among homeowners and businesses alike, further cementing its reputation as an innovation leader.
Addressing Climate Challenges
Bahrain’s hot and arid climate, characterised by intense UV rays and frequent dust storms, presents unique challenges for paint manufacturers. Asian Paints Berger has addressed these obstacles by developing products with features specifically engineered to withstand these conditions. The company’s exterior paint range, for instance, includes UV Guard and Dust Pick-Up Resistance properties, ensuring long-lasting protection and maintaining the appearance of homes even under harsh weather conditions.
Additionally, Asian Paints offers cool roof solutions, which help reduce indoor temperatures during Bahrain’s sweltering summer months. These innovations are particularly popular among homeowners looking for energy-efficient solutions to keep their homes cooler without relying heavily on air conditioning.
Innovation at the Core
Innovation has been central to Asian Paints Berger’s growth and success in Bahrain. As a leader in the paint and décor industry, it consistently introduces new products that address the specific needs of its clientele. One such product is its range of textured exterior paints, which are not only designed to withstand the aforementioned climate but also help cover imperfections in the building’s surface.
The Royale Smart Clean product line is another example of the company’s desire to push boundaries. Billed as the best washable paint for interiors, this range offers homeowners the convenience of easy maintenance, making it a popular choice for families looking to keep their homes looking fresh and clean with minimal effort.
A Commitment to Sustainability
As environmental consciousness grows across industries, Asian Paints Berger has made sustainability a core aspect of its operations. The company’s manufacturing process is designed to minimise waste and emissions while adhering to the principles of reduce, reuse and recycle. It also ensures that its operations are water-neutral, a significant achievement in an industry that traditionally consumes large amounts of water.
Additionally, Asian Paints Berger is developing eco-friendly products, including low Volatile Organic Compounds (VOC) paints, which have a lower environmental impact and reduce health risks associated with conventional paints. This commitment to sustainability not only aligns with global trends but also caters to the increasing demand for eco-friendly products among Bahraini consumers.
Customer Engagement and Service
Asian Paints Berger understands the importance of customer engagement and has developed a comprehensive support system to ensure clients choose the right products for their needs. The company’s on-ground service team is highly responsive, providing quick and effective solutions to customer inquiries, whether related to colour matching or product performance.
One of the brand’s most treasured services is its colour consultancy. Through this offering, customers receive personalised, in-person advice on colour combinations and interior design, ensuring their homes reflect their personal tastes and styles. Whether it’s a newlywed couple moving in together or a family upsizing after having children, this bespoke service promises to make every residence feel like a forever home.
Catering to Diverse Clientele
Asian Paints Berger serves a wide range of clients, from residential homeowners to institutional clients, and understands the varying needs of these segments. Residential clients often prioritise aesthetics, with a strong focus on colour selection, washability and overall durability. The brand’s extensive colour range – boasting more than 1,800 options – ensures that homeowners have a wide array of choices when selecting the perfect shade for their homes.
Institutional clients, on the other hand, prioritise performance, coverage and durability. For these clients, Asian Paints provides high-performance waterproofing solutions and construction chemicals, which are particularly important in new developments, including apartments and office buildings.
Design Trends in Bahrain
Asian Paints Berger has observed distinct trends among its clients in the Kingdom, particularly in the residential sector. Among newlywed couples and families decorating their homes, shades of white, off-white and beige have become increasingly popular for interiors. These neutral tones are often paired with luxurious interior décor and matching curtains to create a sophisticated, cohesive look.
For exteriors, contrast colour combinations are in demand, with shades of beige and ivory serving as the base colours, and greys or other darker tones used as accent colours.
Looking Ahead
Asian Paints Berger has ambitious long-term goals for its presence in Bahrain. As one of the biggest paint companies in the country, it is committed to continuing its tradition of offering innovative, personalised solutions for its customers. By developing cutting-edge products at affordable prices, the company aims to be the go-to brand for all home décor needs, helping Bahraini homeowners create spaces that are both beautiful and individualistic.
