Divya Fashions, founded in 1993 by Bhagchand Badlani, has been a titan in the textile industry. We take a closer look at the brand’s inception and its key to success.
Divya Fashions began as a small shop in Gudaibiya after Mr. Badlani, a former textiles salesman in Dubai, saw a promising opportunity in the Kingdom’s fabrics sector. His vision was clear: “To offer fabrics and clothing at affordable prices,” a vision that the brand continues to uphold today.
Over the past 32 years, Divya Fashions has expanded to seven branches across Bahrain. The key to its success lies in offering a vast variety of high-quality fabrics at reasonable prices, ensuring there is something for every customer. The loyalty and support of the Bahraini community has been integral to the brand’s growth, with customers returning for the exceptional service and variety provided.
Being a family-run business, every member plays a vital role in the daily operations. The name ‘Divya’ is a tribute to Mr Badlani’s wife, Divya Badlani, adding a personal touch to the brand’s identity.
Looking ahead, customers can expect new trends, fresh fabric varieties and an ever-evolving shopping experience with every visit. The latest milestone in Divya Fashions’ growth is the opening of its largest branch in Al Alawi Mall, Nuwaidrat, spanning 11,500 square feet. This branch not only boasts the largest men’s collection but also marks Divya Fashions’ first move into a mall location, offering customers an enhanced shopping adventure.
