Angelli ‘Dandy’ Salvino-Rodricks is one of the most renowned names in Bahrain’s event planning industry. As the Senior Operations Consultant at Showtech Productions WLL and Founder of Ever After, she blends creativity, empathy, years of experience and deep connections with clients into every event she plans. In this exclusive interview with Woman This Month, she shares her story with Farah Baig and exciting news about the upcoming rebranding of Ever After.
Could you tell our readers a little bit about yourself?
I’ve always seen myself as a blend of two very different worlds, which has shaped how I approach event planning. My life’s journey has allowed me to experience a variety of perspectives, which in turn helps me create events that are not only beautiful but also emotionally resonant. I believe in love and in celebrating those magical moments when people find their ‘ever after.’ Bringing those visions to life is not just my job – it’s a privilege.
When did you first venture into event planning?
Event planning has always been a part of me. Even as a child, I was the one organising games and events for the children in our community. By age 12, I had started an organisation with my playmates, where we raised money through a variety of shows and sports events for charity. It feels surreal looking back, but that’s where it all began.
When did you establish yourself as a wedding planner?
It wasn’t a planned move into the wedding industry. My husband, who runs an AV production company, introduced me to the world of events. After working on one large wedding, I realised how critical the role of a planner is in making the couple’s journey smoother and more enjoyable. Wedding planning is incredibly complex, and my husband’s passion for top-tier events inspired me to take the leap into this field. I love making a meaningful difference in people’s lives.
Could you tell us about your upcoming rebrand and the range of services you will offer?
We are launching a brand this month that will focus on a unique conceptualisation approach to event aesthetics. Our services will cater to both individual clients and B2B partners. For destination weddings, especially in Bahrain, we want to provide seamless support to partnered wedding planners. Additionally, our parent company, Showtech Productions WLL, will handle all the audio-visual and technical aspects, ensuring a flawless event experience.
Will your brand cater to corporate events or just weddings?
While we are focused on personalised events like weddings, we also cater to corporate events for our B2B clients. Weddings are personal, but even corporate events need that personal touch to connect with the audience. Our approach is rooted in creating meaningful connections, and that applies to both types of events.
What has been the most unique event you’ve planned so far?
Each event we’ve done has had its own unique character because every client is different. We always strive to reflect the distinct personality and story of our clients through personalised décor, custom lighting and storytelling. However, we have something truly special planned for our rebrand opening. It will be tied to giving back to the community, inspired by Bahrain’s Vision 2030. It’s going to be both unique and moving.
What sets your brand apart from other event planning companies in Bahrain?
Our philosophy and approach are what set us apart. We bring deep empathy and understanding to each client’s journey, and we believe in telling their stories through the aesthetics and feel of their event. It’s not just about planning an event; it’s about bringing our clients’ true essence to life.
Furthermore, taking a humanitarian approach to all that we do is very important to us. The flowers bought by clients are usually donated to the sick, the elderly and even pedestrians. After all, I wish to lead a community that gives back because what matters most is for people to smile.
Do you find it easy to close clients with this approach?
Actually, it’s quite challenging. Many clients are drawn to quantity over quality, opting for packages that focus on the ‘more is grand’ trend. But we believe that all clients, especially brides, deserve more than just a grand look – they deserve an event that reflects who they truly are. It’s about celebrating their story, not just creating a big show.
Do you assist clients in finding and booking suitable venues?
Yes, we do. We not only help find the right venues but also connect our clients with vendors who match their needs and personalities. Choosing the right venue and vendors is critical in ensuring the event aligns with the client’s vision.
Do you cater to international clients as well?
Absolutely! We are already working on a destination wedding for 2025. Many of our clients feel comfortable working with us because they know we can support them, no matter where their event takes place.
How has your business grown since you started?
I feel incredibly blessed. We’ve expanded our services and grown in many ways, but we’ve always stayed true to our core values – integrity and putting our clients first. This has allowed us to create meaningful, impactful events that continue to reflect our growth and dedication to excellence.
Wedding season is just around the corner – what advice would you give to couples planning their weddings?
My advice is to focus on what matters most to you as a couple. The décor sets the atmosphere, but what makes a wedding memorable are the moments shared with loved ones. Create an ambience that reflects your personality and story, rather than trying to meet external expectations. The joy you bring to your day will be what everyone remembers.
Have you had any interesting or funny experiences with clients?
Oh yes, I once worked with a bride who wanted a very extravagant entrance and décor, but I could sense that her personal style was more delicate and elegant. I suggested something more toned-down and regal to highlight her designer dress. At first, she wasn’t thrilled and asked me: “Do you want business or not?” In the end, we found a middle ground, and it turned out to be a beautiful collaboration. It’s all about balance.
What’s the most difficult part of being an event planner?
The challenges are endless – weather issues, venue logistics, managing suppliers – but staying calm and being prepared is key. You have to be adaptable and ready to tackle any obstacles as they come. It’s all part of the job!
Could you tell us more about the aesthetic approach of your new brand?
Our new brand will feature a contemporary blend of romantic and tech-forward elements, thanks to my husband’s continuous support. The events will have a modern yet soulful feel, combining sleek design with warmth and personality. It’s about creating cutting-edge events that also carry a deep sense of meaning.
Is there anything else you would like to add?
I wouldn’t be where I am today without the incredible people who support me – my family, my team and my partners. They inspire me daily, and we’re all excited about what lies ahead with this rebranding. We’re ready to face any challenges with true partnership and respect.
