Maison Rami Kadi recently unveiled “Les Miroirs” Collection in a spectacular show at AlUla in Saudi Arabia, and it is divine.
In an evening that seamlessly wove together the threads of haute couture and the raw beauty of AlUla, Maison Rami Kadi presented its Spring/Summer 2024 collection, “Les Miroirs,” in a fashion show held on April 22 in the heart of this enigmatic wonder. This event marked a groundbreaking moment as Rami Kadi became the first Arab designer to partner with AlUla Moments.
The show captivated the audience with a lineup of 40 exquisite gowns, including ten pieces exclusively designed for the occasion. With designs inspired by the natural landscapes, architectural marvels, and the region’s rich heritage, the collection showcased innovative use of materials such as holographic elements, recycled plastics, and shattered glass.
Rami Kadi’s designs reflected the essence of AlUla, with a colour palette drawn from the desert’s serene beauty and the architectural wonder of Maraya, the world’s largest mirrored building located within the area’s Ashar Valley. The evening’s highlight included a bridal gown ensemble inspired by the natural flora of the region, symbolising the interconnectedness of life and the sense of freedom found in AlUla’s vast landscapes. This bridal collection, which showcases three gowns, captures the floral diversity of the area, inviting a dialogue with nature’s unparalleled beauty.
The collection also unveiled a stunning array of accessories, crafted with silver and gold to mirror the resilience and beauty of AlUla’s desert flora. These accessories were done in a unique collaboration with Madrasat Addeera, AlUla’s creative arts centre teaching local woman handicrafts to promote self-sufficiency and regional traditions. Madrasat Addeera is today a cornerstone of AlUla’s bustling AlJadidah Arts District, offering workshops that span all types of traditional arts, such as jewellery, embroidery and ceramics, including those historically found in this area.
Reflecting on the show, Rami Kadi says, “Presenting ‘Les Miroirs’ in AlUla has been a profound journey, blending the narratives of ancient civilisations with the ethos of modern design.”
This sentiment is deeply intertwined with AlUla’s rich cultural identity, a place where art is literally inscribed into the landscapes, sculpted and carved over millennia by civilisations such as the Romans, the Nabataeans, and the Dadanites.
This remarkable event not only showcased Maison Rami Kadi’s latest collection but also underscored the transformative power of AlUla as a muse for artists, designers, and creators, reinforcing the region’s growing reputation as a global destination for arts, culture, and nature enthusiasts.
