Music Meets Fashion
The House of Givenchy has revealed its new face. In its own words: “A strong, independent woman of refreshing character and style: the multi-talented Ariana Grande.”
With her multiple music hits and much-imitated personal style, Ariana has emerged as one of the most influential forces in pop-culture today. A Grammy award-winning performer, songwriter and singer, the brand says she naturally embodies the spirit of the Givenchy woman with impertinence, generosity and a lightning wit — all cloaked in a touch of mystery.
“I am so proud to be the new face of Givenchy. I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be,” says the artist.
Celeb Fave Heads East
Celebrity-loved LA jewellery brand, The Last Line, has launched an exclusive Middle East Collection. Taking Inspiration from and capturing the essence of the region in The Last Line’s whimsical style, the range presents an inspired symphony of the brand’s playful style with regional references. The Last Line founder and jewellery veteran, Shelley Sanders, designed the one-of-a-kind collection with a kaleidoscope of diamonds, emeralds and precious gems. A play between delicate details that make a statement and pieces that are versatile enough to wear every day, the Middle East Collection features emeralds, hearts and the ‘evil eye’ as its muse.
Bag Rap
Design duo Dolce&Gabbana have attracted controversy again over a bag which bears the statement “I am thin and gorgeous”. The graffiti-embellished clutch was spotted in a UK high street discount store, where its price had been substantially reduced. But the bargain price didn’t impress shoppers who branded the message a “trigger” for eating disorders. The bag is from the design duo’s AW17 collection and the statement is actually a line from TV show Absolutely Fabulous. But this is just the latest in a long line of gaffes including a campaign which was branded racist in China and led to a call to boycott the brand. Shoes bearing the same message also came under fire at the time of the collection’s release.
Rihanna Makes History
Singer, and all-round mogul, Rihanna has become the first black woman to create an original brand with the French luxury conglomerate LVMH.
Launching the fashion label, simply known as Fenty (the artist’s surname), at a pop-up boutique in Paris, Rihanna shared a statement saying: “Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault [LVMH chairman and chief executive] has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
No stranger to the world of fashion, Rihanna also works with Puma and has modelled for the likes of Emporio Armani and Gucci. She also has her own lingerie line and an ever-evolving beauty brand.
Supply Chain Tracking
The fashion industry is notorious, not only for some very questionable labour conditions on its production line but also for being incredibly wasteful in material consumption. Now Stella McCartney and, tech giant, Google Cloud have teamed up to tackle the issue.
Google announced, at the Copenhagen Fashion Summit, that it is building a Google Cloud data analytics and machine learning service that will “give brands a more comprehensive view into their supply chain,” particularly at the level of raw production.
The company is working with various fashion brands, experts and other industry insiders to create the tool and its first named partner is Stella McCartney’s eponymous brand.
