The Big Reveal

It’s Here At Last
Ever since we heard, and told you, about H&M’s latest designer collaboration, our little hearts have been aflutter. Erdem Moralioglu is the ‘go to’ for girls who love fairy-tale looks. Think signature fringing and lace, not to mention the abundant use of gothic florals. But, with his dreamy dresses, coming in at BD500 and upwards, for most of us they are just that – a dream.

Well, now it’s time to think again as his collaboration with H&M hits stores from November 2. The designer reportedly drew inspiration from his mum’s collection of ‘90s TV and music videos and told journos: “There’s a sense of freedom and democracy about the collection; it’s an open invitation to wear Erdem x H&M in your own way.”

Expect all the key Erdem pieces: great, funky silhouettes; jacquards and other hi-luxe fabrics; darkly romantic florals and lace. We might well see you in the queue ladies.

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Purple Reign

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