From the world of sports and fashion to home accessories, stay up-to-date with the latest findings to start this brand new year.
Speak the same language
The well-known Swedish home furnishing retailer, Ikea, has launched their website in Arabic. The language becomes the 34th in their global website portfolio, spreading the store’s concepts to a wide range of clients in the Middle East. Visit www.IKEAuae.com.
Ready to travel
Are you looking for a light and easy-to-carry pushchair? Mamas and Papas have a great selection for those parents who value both practicality and design. It features new luxurious fabrics, fun bold colours and a whole host of smart and innovative functions, all designed to make strolling around town
easy and fun.
Testing waters
Badoit, a popular mineral water brand obtained from natural sources at Saint-Galmier in France, has trickled its way to the Middle East in new PET bottles. Prestigious chefs all over the world enhance their table settings and meals with the fine drink and now you can do just the same. Find the “sparkle” in various restaurants and supermarkets across the Kingdom.
Virtual shopping
Launched in 2012, Lemuda.com is an online store in the Middle East with an extensive catalogue of luxury brands as Fendi, Gucci, Prada and Valentino. With Internet users touching the 72.5 million mark in the region, the e-commerce industry is growing in the same path. It has a multi-lingual Arabic and English interface to please all shoppers. Visit www.lemuda.com.
Home improvement
The arrival of the New Year is an opportunity to redecorate your home. THE One helps you with discounts of up to 75 per cent from January 3-February 3. Whether you’re looking to add just a few pieces to enhance the existing concept or to completely revamp your living space, they’ve got it all.
Joining hands
Chinese golf player Shanshan Feng is Omega’s newest brand ambassador. The 23-year-old athlete became the first player from China to win the LPGA Championship. For years, golf sponsorship has been a vital part of the brand’s strategy and its watches are a symbol of the sport.
Keyed up
Alicia Keys has launched her own signature collection for Reebok through four women trainers’ models. The singer worked with the sports brand’s design team picking silhouettes, materials and colours. Her street style is a perfect match to the athletic brand.
