More and more brands are developing partnerships for exclusive collections; fashion lovers, enthusiastic of limited edition capsules, are falling for them.
Why it was selected
Proenza Schouler is a New York-based women’s wear and accessories brand founded in 2002. The designers, Jack McCollough and Lazaro Hernandez, met at Parson’s School of Design and created their first collection, named after their mothers’ maiden names, on their senior thesis.
Since the duo got into the fashion scene, Proenza Schouler has helped reinvigorate the American fashion industry along with other emerging names. The brand has been collecting a number of awards; the last one conquered in 2011, when they won their second CFDA Womenswear Designer of the Year.
What we like
The brand created an exclusive collection for the online store Net-a-Porter.com that can be purchased in 170 countries. The limited edition brings nine ready-to-wear items including a mini-dress, a skirt, shorts, a jacket and a sweater. The collection was inspired by pieces from pre-spring creations and revisited the brand’s classics. The unique items were reinterpreted in luxurious fabrics like leather and custom tweeds.
Net-a-Porter is one of the first online destinations to sell Proenza Schouler and the designers wanted to do something special to celebrate their continued support over the years.
What else to look for
If you are looking for a cool brand that mixes craftsmanship and tailoring in refined cuts, you can find desirable pieces in their collections. The attention to details in custom-developed fabrics gives the contemporary refreshment to their fashionable items. The designs are dedicated to practical and expressive women looking for inspirational pieces to wear on different occasions.
Where to find it
Shop for Proenza Schouler at Net-a- Porter.com