Working towards a charitable cause, Splash has struck a deal with ‘Being Human’ to launch the brand across its stores in the Middle East.
Pioneered and promoted by Salman Khan, one of India’s leading actors, the ‘Being Human’ collection is hip, cool and funky and where the message stands out loud and clear. Flaunting the symbolic message of ‘Being Human’, the tees use colour and style to highlight its dedication to the cause of education and healthcare for the underprivileged. Proceeds from the sale of the t-shirts go to the Being Human Foundation.
The collection, which has become a staple fashion statement, is produced and provided by Mandhana Industries, the exclusive licensee for the merchandise. Speaking on bringing the brand to the Middle East, Raza Beig, CEO, Splash said:
“We are proud to announce the launch of ‘Being Human’ across all Splash stores in the region. One of the few initiatives which beautifully combines fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents it.
Affordable, yet making a definite style statement like all Splash clothing, the ‘Being Human’ wardrobe will give customers across the GCC a chance to contribute to the foundation, which supports the twin cause of education and healthcare.”
The line-up will offer 29 options in t-shirts for men while carrying the signature ‘Being Human’ tagline. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.
“It is our endeavour to promote ‘Being Human’, in countries where Salman Khan is known and loved,” added Manish Mandhana, managing director, Mandhana Industries.
“The Middle East is our very first international destination and we are extremely pleased to partner with Splash as they not only have the required muscle in terms of stores and presence in the region, but will also portray the brand in a distinct manner. The ‘Being Human’ line is designed to offer comfort, quality and style while supporting a good cause.”
The collection is now available in Splash stores, so sign up for your own tee and support a cause while having fun with fashion!
