High-end life can be connected to ancient art through social responsibility. Two different worlds living in harmony and following the same goal is the focus of a new initiative.
In a luxurious lifestyle, there is always room for action towards the benefit of the society in which we live. Tanagra, in partnership with Sougha, is launching an exclusive and limited capsule collection of Bedouin Sadou designs.
The project called Sougha, a word that refers to the gifts travellers bring home to their families, is an initiative launched by the Khalifa Fund for Enterprise Development, aimed at preserving Bedouin heritage by training and empowering local talent to seize market opportunities.
The result is a collection of table accessories made by hand mixing traditional Oriental styles and contemporary European luxury. Collectors and home decorators will find an array of colourful patterns and textures in these handcrafted pieces that express past and present. Drawing on the Sadou style of weaving, the collection includes napkins, placemats, table runners and other home accessories exclusively through Tanagra boutiques. Hundred per cent of all sale proceeds go directly to the artisans. This partnership shows that creativity and willpower can lead us to a better world.
Shop for Tanagra at Bahrain City Centre.