What do gold miners and the catwalks from the spring and summer collections have in common? Denim! Icons such as James Dean, Marilyn Monroe and Marlon Brando transformed the ranch hand’s favourite into a symbol of youth rebellion introducing it to the urban dress code and making it a staple of casual style.
The different washes and chemical processes the fabric goes through define its colour and texture. From very light to dark shades of blue, denim can be found in an array of clothing pieces, with pants being the most traditional way of wearing it. However, the material can also be used in shoes and handbags.
Bottega Veneta and Gucci transformed it into ladylike dresses while Chloe, Leonard and Joseph gave a fashionable twist to the workwear jumpsuit converting it into a must-have piece for the season.