You don’t get to see an automotive company and a fashion brand collaborating very often. But when they do, you can be sure to find something original.
Pull & Bear, in partnership with Goodyear, has developed a range of t-shirts and sweatshirts for fans of the vintage style. The classic designs revive iconic elements with a contemporary spin. The tyre company is looking to step into the lifestyle segment by creating a fashion programme that focuses on clothing and accessories. Casual apparel, sunglasses, luggage and sporting goods are on their list. The expanding market of young adults, where Pull & Bear has an expressive influence, makes this a successful formula. Printed in neutral shades, such as grey, white and navy, the casual t-shirts are easy to mix and match with denims, chinos and sporty chic bermudas.
The collection can be found at retail outlets worldwide and online.