Many brands have transformed their logos and visuals; sometimes the trademark becomes bigger than the name itself.
Louis Vuitton is a brand with a strong name. However, its monogram is more widely known and recognisable all over the world. To celebrate its success, LV launched a special project called ‘The Icon and The Iconoclasts’.
The fashion house invited six renowned names to develop a personally inspired bag or piece of luggage, using the brand’s monogram. The creative group is composed by Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo.
Exploring areas of art, architecture and design, this team created a unique collection that will reach selected stores in mid-October. The monogram utilising the initials of the brand was created in 1896 by Georges Vuitton as a tribute to his late father, Louis Vuitton. As one of the first symbols of French modern designs, the pattern is composed of stylised flowers and letters, which are organised geometrically. Today, it is recognised globally as a signature of the brand.