This paint company is showcasing the visual brilliance and heritage of the region in a unique social awareness campaign.
In line with its commitment to corporate social responsibility (CSR), Berger Paints Bahrain, the oldest paint manufacturer in the Kingdom, has launched the Colours of Arabia campaign which aims to highlight on the natural beauty and physical scenery of the region along with its rich and vibrant culture.
Launched at the end of 2016, the initiative complements the United Nations declaration of 2016 as the year of ‘Travel for All – Improving Universal Accessibility’ with a series of 12 short films.
Shot across the GCC, Colours of Arabia showcases the diverse terrain, rich culture, and iconic architecture of the countries that continue to fascinate the rest of the world. Featuring landmark structures and geographical landscapes, including deserts, wadis, creeks and beaches, the web-series highlights the journey of a visually-impaired young girl with her grandfather, her ‘Jiddoo’. Through the journey, Jiddoo connects heritage, culture and landscape with colours through verbal narration, feel and touch. The films not only connect with the emotions of the viewer but also help to promote the idea that people with visual disabilities can enjoy and experience the beauties around them.
Berger Paints GM, Amit Bose, says: “Bahrain has earned a special place in the global tourism industry and we celebrate the vision, aspirations and achievement of Bahrain and other countries in this edition of Colours of Arabia. As part of the celebration of our 35th Anniversary in Bahrain, we wanted to highlight the richness of heritage and culture and the beauty of Arabia to the younger generation who are our country’s future. We decided to promote the films online as data shows that today more and more people prefer watching content online.”