Giorgio Armani beauty, the official beauty sponsor of the 75th Venice International Film Festival, officially announced its new faces by launching them on the red carpet. Chinese actress Elaine Zhong, models Barbara Palvin, Sara Sampaio, Madisin Rian and Greta Ferro were the official names selected to represent the combination of femininity and modernism that is symbolic of the Giorgio Armani brand.
These five women will be enriching the brand’s image alongside Academy Award winning actor Cate Blanchett, whose name was announced earlier this year as the brand’s first ever Global Beauty Ambassador. Cate Blanchett has been the face of the Sì fragrance since its creation in 2013 and represents both its skincare and makeup lines.
Elaine Zhong, also known as ZHONG Chuxi, is a Chinese award winning actress best known for her the critically acclaimed block buster Youth (2017). She is a performing arts graduate from the prestigious Shanghai Theater Academy. Elaine Zhong’s was the perfect fit as her personality transmits the core values of natural elegance and authenticity.
Barbara Palvin has been the face of ACQUA DI GIOIA since 2014 and has recently been involved in the brand’s global development program Acqua for Life. Her vibrant beauty, joyful free spirit and dedication to the brand’s values made Barbara the perfect addition to Georgio Armani’s world of beauty. The Hungarian supermodel has already covered some of the world’s biggest magazines and walked the runway at Fashion Weeks in London, Milan, and Paris.
Sara Sampaio is a Portuguese-born model living in New York City who has been part of the brand’s SÌ PASSIONE fragrance campaign earlier this year, with Cate Blanchett and Adwoa Aboah. She has appeared on the covers of the most prestigious fashion publications, and is a modern-day catwalk icon. In June 2016, she teamed up with the American Society for the Prevention of Cruelty to Animals (ASPCA) to support the fight for homeless animals.
Madisin Rian is a New York based fashion model, who has collaborated on the brands’ Neo Nude campaign, infusing it with her vibrant energy and beauty. Madisin Rian is an avid traveler with a penchant for exploring the world with her family.
The Italian model and actress Greta Ferro has acted in Una Giacca (A Jacket), a short film produced for the first edition of the Armani/Laboratorio project.
Beauty campaigns featuring the new faces will kick off in September 2018.
