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This traditional watch brand went big to commemorate its presence in the Asian market. Tracking time with sophistication and elegance is its trademark.

A giant OMEGA clock can now be found at the Wangfujing Department Store in Beijing, China. Located on the city’s famed ‘Golden Street’, the clock ticks away every second and records all the meaningful moments in this metropolitan centre. The clock tower holds a bell that reverberates to the busy city lifestyle.

May-2015_Pick_of_Month_01The clock has imposing dimensions at 7.9 metres in diameter and with a three-metre-long minute hand and 2.15-metre hour hand. It has four dials and each side weighs more than four tonnes. The imposing timekeeper can be seen clearly from 100 metres away.

The design of the clock recreates the style of the OMEGA Constellation with its iconic claws on a golden bezel.
The Swiss luxury watchmaker was created in 1848 by Louis Brandt who assembled key-wound precision pocket watches from parts supplied by local craftsmen. In 1894 his two sons Louis-Paul and Cesar developed a revolutionary in-house manufacture for total production control. With its growing market, the company OMEGA Watch Co was officially founded in 1903 and its success was reinforced over the years to come. In 1917 Britain’s Royal Flying Corps chose OMEGA watches to be the official timekeepers for its combat units, the American army did the same in 1918.

The brand has been the official timekeeping device of the Olympic Games since 1932. In 1969 an OMEGA was the first watch to reach the moon on Buzz Aldrin’s wrist. James Bond has worn the brand since 1995 and the list of celebrity fans is ever expanding. OMEGA today is synonymous with trusted watchmaking and finesse.