On the occasion of the tenth anniversary of Carolina Herrera’s campaign against breast cancer, CH Carolina Herrera has teamed up with model and philanthropist Jessica Kahawaty and her mother, breast cancer survivor Rita Kahawaty to bring a message of hope to breast cancer patients and their loved ones.
Since 2008, Carolina Herrera has globally supported women who fight cancer through initiatives of awareness, support and funding. The brand’s motto –We won’t give up, aims to unite, cheer and comfort patients and their loved ones. Apart from sharing positive messages over the counter, the brand uses digital media platforms and fund raising to support research and increase global awareness about cancer. In the UAE and KSA, CH Carolina Herrera has pledged to donate a portion of all Round the World (RTW) sales made on October 19 to breast cancer associations in the region – namely Pink Caravan (UAE) and Zahra Association (KSA).
For the first time the mother- daughter duo, Rita and Jessica will share their heroic story of strength, persistence, and positivity. Reiterating the importance of family support, Jessica said it acts like a pillar, and is the chief source of positivity and strength. “We all stood beside my mother during this difficult time and made her believe that nothing is impossible to overcome. Your family is your rock. She was our rock even though she felt that we were hers. We got strength from her willingness to live,” she added.
Besides the medical aspect, it’s critical for patients to maintain a positive support system during treatment. “A positive mentality is one of the most important things to win against this adversity. Surround yourself with people who lift you up and make you laugh. Never give up, ” says Rita.
Prevention and early detection –through self-exploratory exams– are crucial and will continue to be the main issues promoted by CH PINK. The importance of love, family, friendship, hope and of tiny gestures like a smile, a wish or a hug –crucial in the daily fight against breast cancer– will also be enhanced.
