Bindu Titus of online specialist DreamMakers writes for WTM on how to maximise technology to benefit your business.
Being a female entrepreneur and finding success in today’s competitive world, in any field, is a huge challenge. What works and what doesn’t is determined by the right combination of form and relevance according to the customer experience.
In the modern marketing landscape, the Internet with social media, blogs and SEO (search engine optimisation) allows you to reach almost anyone, no matter what industry your business is in. And 2016 could be a pivotal year, depending on how you position yourself through online marketing and how tech-savvy your online business is. Businesses today are either digital or becoming digital. With the massive reach and use of the World Wide Web in social media, content marketing and SEO, as well as pitching a strong and long-term presence for your business with digital marketing has become essential.
A strong online presence and use of social media are considered valuable assets. However, for your business you need to make sure that it delivers a reasonable ROI on your time and resources. Women today are making their mark and their presence is felt in almost every field. They have realised the importance of marketing and how it could contribute to making their venture successful.
DreamMakers can offer successful digital marketing results for your ventures in a number of ways.
Firstly, when building a website or e-commerce shop, DreamMakers can assist you in making the site user-friendly and appealing to women with soft colours and a variety of content relating to beauty, maternity, health and shopping in the blogs, along with promotions, etc. Above all, it is important that it is a quality site which is mobile compatible and it must open quickly, within a few seconds.
Social media is an important tool to make your business presence felt online. Channels such as Facebook, Twitter, LinkedIn, Instagram and Google Plus are great examples of social media options available to your business. By promoting your social media pages you will ensure that you have real followers. Post vital updates and business-related posts to these channels, this will help to keep current customers entertained while engaging with them, while gaining new followers.
DreamMakers builds quality SEO for websites. It takes at least a few months for a quality SEO to send real traffic and visitors and to get rankings and produce results. Please do not go in for fake agencies who promise traffic and results within a few days or a month at reduced prices. I recommend that you go for an established agency such as DreamMakers that is experienced in the field of digital marketing.
Blogs are a wonderful way to attract more traffic to your website.
DreamMakers also supports businesses in creating or adding a blog that features updates like offers, announcements and useful articles related to your business area and market trends. This can include articles on current dressing and beauty trends if you own a fashion-related business such as a boutique. To be effective it should be posted on social media channels as it should reach the list that your business focuses on.
Video marketing is gradually becoming more popular. The videos can be promoted by embedding and uploading them onto your website using YouTube, Vimeo, etc. Also consider email marketing and get new visitors to sign up for your newsletters. Email newsletters bring more relevant customers to your business.
Opting for paid advertising ensures guaranteed results instantly on various platforms like Google adwords, Facebook ads, Twitter ads, LinkedIn ads, etc, if your marketing budget is flexible.
To further advance your business, opt for a mobile application. Developing mobile applications for businesses is a growing trend nowadays in the digital world. Launch a mobile application for iPhone and Android phones if your business is suitable as it is a mobile, strong way of marketing your business. This will encourage a huge audience of people through mobile phone usage. For example, Snapdeal and Flipkart enable mobile purchases of products through their mobile applications.
Your business application should be available on the Appstore and Google Play.
Social media is a powerful new frontier for business owners, particularly female entrepreneurs. To maximise the benefits, you should focus on sharing your story, showing vulnerability, connecting emotionally and developing relationships through giving. Let DreamMakers get you geared up for online business by getting your signature business ideas set on the right social media platforms.
Who are DreamMakers?
Dream Makers is a versatile and flexible technology oriented company powered by innovation and efficiency. It provides cost-effective IT solutions with proven expertise in delivering the complete range of IT services including product design, software development, onsite consulting, remote support and testing services. The company’s collaborative work approach with clients ensures optimal solutions in the shortest possible time.
It believes in merging with the best minds from different domain specialisations for converging technology, strategy and creativity to deliver customised solutions.
Corporate values include unfailing customer focus, collaborative team approach, in-built efficiency, accurate solution delivery bonded with trust and reliability.
DreamMakers mission statement is to deliver high quality synergy solutions in the global scenario and to maintain value through knowledge, innovation and IT expertise. To provide quality software services for both the overseas and domestic markets and innovative solutions at the most competitive prices with world-class quality.
Call us at 36 753-625 or 17 290-091 or for more information visit www.dreammakersit.com or email us at [email protected].
