The fashion world is all about beautiful looks; however, some brands are supporters of good causes through creative and outstanding initiatives.
The Coach Pups campaign captures the unique personalities of celebrities’ dogs who are modelling the brand’s new handbag collection and Coach has made donations to Downtown Dog Rescue (downtowndogrescue.org/), Best Friends Animal Society’s No Kill Los Angeles (nkla.org) and Chicago French Bulldog Rescue (frenchieporvous.org), on behalf of each dog model’s devoted owner.
The new campaign features the canine stars Miss Frankie Kerr and Mr Toulouse Grande, the four-legged companions of Miranda Kerr and Ariana Grande respectively. A new visual of Lady Gaga’s Miss Asia Kinney will also be circulating in print, online, on outdoor media globally, and on social media via #coachpups. The pets were photographed by Steven Meisel.
“I’m so excited to have Toulouse starring in the Coach Pups campaign and to partner with the brand in efforts to protect animals from cruelty and harm. Can’t begin to express how thankful I am to Coach for bringing this important issue into the spotlight and for their generous donation to No-Kill Los Angeles, a Best Friends Animal Society Initiative to make Los Angeles the nation’s largest no-kill city by 2017,” says Ariana Grande.
In the visuals, Frankie Kerr models the Coach Swagger, Toulouse Grande models the new Ace, and Miss Asia Kinney models the Explorer bag.
Get inspired by this campaign and check out the dog rescue facilities in Bahrain to do your bit locally!